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Posts Tagged ‘Consumer Insights’

Top Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]

By David Erickson | December 31, 2015

Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.

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Photo Data Mining [INFOGRAPHIC]

By David Erickson | October 10, 2014

A new crop of digital marketing companies are searching, scanning, storing and repurposing consumers’ images to draw insights for big-brand advertisers.

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Companies' Insights From Social Data, July 2014 [CHART]

By David Erickson | August 5, 2014

Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts.

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Benefits Of Big Data To Financial Services & Health Care Companies, July 2013 [CHART]

By David Erickson | December 16, 2013

87% of US financial services and health care executives cited the acceleration of their ability to gain insights and answer questions as a byproduct of working effectively with Big Data.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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