Posts Tagged ‘Consumer Insights’
Top Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Read MorePhoto Data Mining [INFOGRAPHIC]
A new crop of digital marketing companies are searching, scanning, storing and repurposing consumers’ images to draw insights for big-brand advertisers.
Read MoreCompanies' Insights From Social Data, July 2014 [CHART]
Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts.
Read MoreBenefits Of Big Data To Financial Services & Health Care Companies, July 2013 [CHART]
87% of US financial services and health care executives cited the acceleration of their ability to gain insights and answer questions as a byproduct of working effectively with Big Data.
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