Consumer Experience Archives - e-Strategy Trends

Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.

Chart: Most Influential Consumer Trends in Next 10 Years

The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.

Chart: Why Consumers Flag Promo Emails as Spam

57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.

There will be no shortage of disruptions to companies, spurring the need for these data and analytics capabilities.

Retailers are having trouble identifying and engaging their most valuable customers, as a leading 52% of respondents surveyed identify this as one of their top 3 business challenges.

80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.

Some 21% of property and casualty insurance policy holders surveyed across 14 countries say they have read reviews posted by other people on social media regarding their insurance claims experiences.