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Posts Tagged ‘Consumer Behavior’

Visual Marketing [INFOGRAPHIC]

By David Erickson | April 22, 2018
Infographic: Visual Marketing

This infographic from iScribblers illustrates five ways humans are wired for visual stimuli. 

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US Smartwatch Users, 2016-2021 [CHART]

By David Erickson | March 13, 2018
Chart: US Smartwatch Users, 2016-2021

In its first breakout of smartwatch users, eMarketer projects the number of US adult smartwatch users will reach 21.8 million in 2018, up 24.8% over 2017.

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Television Cord Cutters, 2016-2021 [CHART]

By David Erickson | October 24, 2017
Chart: Television Cord Cutters - 2016-2021

Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.

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Share Of Email Clicks By Industry & Device

By David Erickson | February 24, 2016

Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.

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Social Media Adoption, 2005-2015 [CHART]

By David Erickson | December 25, 2015

76% of Internet-using adults – and 66% of American adults overall – use at least one social networking site.

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How People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]

By David Erickson | November 24, 2015

Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.

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How Tech Innovation Influences Customer Expectations, January 2015 [CHART]

By David Erickson | October 5, 2015

77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.

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How Consumers Find Out About New Products, July 2015 [CHART]

By David Erickson | September 16, 2015

Consumers’ top purchase influencers are also their top sources of new product awareness.

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How Often People Check Email, August 2015 [CHART]

By David Erickson | August 10, 2015

A significant share of consumers are actively checking their email accounts throughout the day.

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Most-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]

By David Erickson | May 28, 2015

86% of B2B marketers viewed analytics as being very important to marketing success.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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