Posts Tagged ‘Consumer Behavior’
Visual Marketing [INFOGRAPHIC]
This infographic from iScribblers illustrates five ways humans are wired for visual stimuli.
Read MoreUS Smartwatch Users, 2016-2021 [CHART]
In its first breakout of smartwatch users, eMarketer projects the number of US adult smartwatch users will reach 21.8 million in 2018, up 24.8% over 2017.
Read MoreTelevision Cord Cutters, 2016-2021 [CHART]
Consumers shifting their attention to OTT digital video platforms in place of pay TV options—known as cord-cutters—is a key reason for anemic growth in TV ad spending.
Read MoreShare Of Email Clicks By Industry & Device
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Read MoreSocial Media Adoption, 2005-2015 [CHART]
76% of Internet-using adults – and 66% of American adults overall – use at least one social networking site.
Read MoreHow People Respond To Positive Online Reviews Of Local Businesses, July 2015 [CHART]
Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
Read MoreHow Tech Innovation Influences Customer Expectations, January 2015 [CHART]
77% of corporate execs agreed to some extent that the internet and consumer app companies were setting a new benchmark for customer experiences.
Read MoreHow Consumers Find Out About New Products, July 2015 [CHART]
Consumers’ top purchase influencers are also their top sources of new product awareness.
Read MoreHow Often People Check Email, August 2015 [CHART]
A significant share of consumers are actively checking their email accounts throughout the day.
Read MoreMost-Desired Capabilities Of B2B Marketing Analytics Tools [CHART]
86% of B2B marketers viewed analytics as being very important to marketing success.
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