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Posts Tagged ‘Conferences’

Engineers' Information Sources During Buying Cycle [CHART]

By David Erickson | August 28, 2017
Chart: Engineers' Information Sources During the Buying Cycle

Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.

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B2B Demand Generation Marketing Tactics [CHART]

By David Erickson | February 5, 2016

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.

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Top Tactics For Reaching C-Suite Decision Makers [CHART]

By David Erickson | February 5, 2016

Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.

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B2B Media Users' Preferred Industry Sources, August 2013 [CHART]

By David Erickson | August 13, 2013

3 in 4 B2B media users say they use both digital and traditional media industry sources to learn tips and best practices and to gain valuable information they can use in their work.

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Why People Attend B2B Exhibitions [CHART]

By David Erickson | November 28, 2012

The primary reason attendees visit a B2B exhibition is still to find new products and vendors, as it has been for decades.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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