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Posts Tagged ‘Conference Marketing’

Event Planning [INFOGRAPHIC]

By David Erickson | June 29, 2019
Infographic: 51 Event Planning Statistics

This infographic from Château Le Jardin is chock full of marketing considerations every event planner will want to know.

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Top B2B Marketing Channels [CHART]

By David Erickson | March 30, 2017
Chart: Top B2B Marketing Channels

Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.

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Budget Allocations For Medical Marketing [CHART]

By David Erickson | June 22, 2016

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

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Top Events For B2B Marketing [CHART]

By David Erickson | February 29, 2016

Events are one way for B2B marketers to engage and advance their relationships with customers.

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B2B Buyers Top Sources For Research By Generation, March 2015 [TABLE]

By David Erickson | May 13, 2015

When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.

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B2B Marketing Budget Allocations In 2015 [CHART]

By David Erickson | January 27, 2015

B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.

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Marketing Agencies’ Most Effective New Business Tools, August 2014 [CHART]

By David Erickson | September 19, 2014

Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).

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Size Of The US Meetings Industry, 2012 [TABLE]

By David Erickson | February 21, 2014

There were more than 1.8 million corporate meetings, trade shows, conventions, congresses, incentive events and other meetings that took place, drawing almost 225 million total participants.

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Top Sources Of Information People Seeking New Exhibitions, February 2014 [CHART]

By David Erickson | February 7, 2014

New attendees to exhibitions are more likely than the average attendee to be executives and decision-makers.

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4 Types Of Content For Marketing [CHART]

By David Erickson | January 13, 2014

This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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