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Posts Tagged ‘Completion Rates’

Video Ad Completion Rates, Q3 2014 [CHART]

By David Erickson | November 27, 2014

While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users.

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Online Video Ad Metrics By Size, Q1 2013 [TABLE]

By David Erickson | September 24, 2013

The larger the video ad, the higher the completion rate, with a 93.0% completion rate for extra-large video ads vs. a 66.0% completion for extra-small video ads.

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Video Ad Completion Rates By Length, Q1 2013 [CHART]

By David Erickson | September 24, 2013

Completion rates were lowest for video ads that lasted between 30 to 60 seconds (77%), but ads that ran for 30 seconds or less saw an 84% completion rate.

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Most Successful Brand Video Metrics, 2011 & 2012 [CHART]

By David Erickson | December 5, 2012

Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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