Competitive Intelligence Archives

Email Marketing Competitive Analysis Tactics [CHART]

By David Erickson | February 27, 2017

Chart: Email Marketing Competition Analysis Tactics

Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.

How Marketing Pros Use Social Media Analytics, January 2014 [CHART]

By David Erickson | March 4, 2014

The top way in which marketers were using social media analytics was campaign tracking (60%).

Leading Business Use Of Social Media According To Financial Advisors [CHART]

By David Erickson | July 3, 2012

The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.