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Posts Tagged ‘Competition Research’

Email Marketing Competitive Analysis Tactics [CHART]

By David Erickson | February 27, 2017
Chart: Email Marketing Competition Analysis Tactics

Marketers are using a variety of email marketing competitive tools and tactics, but none are as popular as simply signing up for competitors’ newsletters.

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How To Do Keyword Research For Existing Web Pages [INFOGRAPHIC]

By David Erickson | June 16, 2015

This infographic by Promodo (via Search Engine Land) steps through the process of how to do keyword research for existing web pages.

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How Small Business Owners Use Social Media, July 2014 [CHART]

By David Erickson | November 12, 2014

Connecting with consumers was the top way US small-business owners used social networks for business purposes.

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Top Testing Tactics For Improving Conversions, November 2013 [CHART]

By David Erickson | November 15, 2013

Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.

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Top Analytics Tools Companies Pay For Worldwide, 2012 & 2013 [TABLE]

By David Erickson | August 5, 2013

Fewer marketers were interested in customer survey data and third-party market research.

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Types Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]

By David Erickson | August 5, 2013

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.

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Keyword Research How To [INFOGRAPHIC]

By David Erickson | September 25, 2012

Promodo created this infographic to illustrate how to conduct keyword research.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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