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Posts Tagged ‘College Students’

College Students' Social Media Time By Social Network, May 2015 [TABLE]

By David Erickson | November 27, 2015

May 2015 polling by Fluent among college students ages 17 to 25 found that the vast majority kept their social media activities limited to less than six hours daily.

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Influential Sources For College Students' Back-To-School Purchase Decisions, August 2014 [TABLE]

By David Erickson | January 22, 2015

More than four in 10 college students said they did not plan to use their phone or tablet for researching or buying back-to-school items.

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How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]

By David Erickson | January 22, 2015

Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.

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American College Student Demographics, 2013 [CHART]

By David Erickson | November 18, 2014

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

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US College Students' Back-To-School Purchase Influences, August 2014 [TABLE]

By David Erickson | October 18, 2014

Some 93.6% of college students said they found one-on-one recommendations from friends at least somewhat influential.

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US College Students' Change In Discretionary vs . School-Related Spending, August 2014 [CHART]

By David Erickson | October 18, 2014

College students might not be as broke as we think, but a significant portion of them plan to spend less this year than they have previously—particularly on school-related items.

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College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

By David Erickson | September 24, 2014

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions.

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College Students' Perceptions Of Privacy On Select Social Sites, July 2014 [CHART]

By David Erickson | September 22, 2014

The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.

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College Students' Daily Use Of Social Networks By Site, July 2014 [CHART]

By David Erickson | September 22, 2014

70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.

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Device Penetration Among US College Students, July 2014 [CHART]

By David Erickson | August 3, 2014

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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