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Posts Tagged ‘College Marketing’

Where Smart Phone Owners Access The Internet, Q3 2012 [CHART]

By David Erickson | February 1, 2013

A Q3 2012 study from Forrester found that three-quarters of smartphone internet users went online via their phone while in the car.

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College Market Spending, 2008-2012 [CHART]

By David Erickson | September 28, 2012

Total college market spending will grow to $405 billion this year, up 5% from $385 billion last year.

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American College Student Smart Phone Users By Manufacturer [CHART]

By David Erickson | September 18, 2012

With 58% of college students owning an iPhone, only a minority share was left over for all Android phones, let alone BlackBerry.

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Most Popular Mobile App Categories Used By College Students [CHART]

By David Erickson | September 17, 2012

College students are one of the most likely demographics in the US to own a smart phone.

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10 Best Ways To Reach College Students [CHART]

By David Erickson | September 6, 2012

42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads.

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Millennials & Social Activism [INFOGRAPHIC]

By David Erickson | August 16, 2012

This infographic illustrates the results of a TBWA Worldwide study of Millennial activism.

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Americans (Students) Abroad [INFOGRAPHIC]

By David Erickson | August 16, 2012

Best Colleges Online created this infographic to bring to life American students that study abroad.

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Common Tablet Activities By Generation [CHART]

By David Erickson | August 14, 2012

For all tablet owners under age 50, playing games was the most common activity. For the youngest tablet owners, ages 18 to 29, this was followed by shopping, reading books and email.

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Essential Technologies For The Fun Freshman Dorm Room [CHART]

By David Erickson | August 9, 2012

One-half (50%) of college students say a big TV is essential for the fun freshman dorm room, and 48% say price is not the most important characteristic to consider when choosing a TV for college.

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Top Technologies Essential For College Students [CHART]

By David Erickson | August 9, 2012

Students are most interested in buying laptops, fridges, and large televisions to take with them as they begin college life.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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