Posts Tagged ‘College Marketing’
Average Social Shares Per Press Mention By Industry [CHART]
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Read MoreAmericans' Positive Attitudes Toward Select Institutions [CHART]
In some cases, there are marked variations in the views that American generations have of key institutions in the US.
Read MoreAmerican College Student Demographics, 2013 [CHART]
The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.
Read MoreDevice Penetration Among US College Students, July 2014 [CHART]
College students (aged 18-34) own an average of 6.8 devices each, steady from last year.
Read MoreTypes Of Advertising To Which College Students Pay Attention, July 2014 [CHART]
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.
Read MoreCollege Students' Primary Sources Of Income, July 2014 [CHART]
Parents are the primary sponsors of college students’ new products and services.
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreCollege Student Spending, 2009-2013 [CHART]
After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel.
Read MoreIndustries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]
Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.
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