College Marketing Archives - e-Strategy Trends

Chart: Average Social Shares Per Press Mention By Industry

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.

In some cases, there are marked variations in the views that American generations have of key institutions in the US.

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

Parents are the primary sponsors of college students’ new products and services.

Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.

After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel.