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Posts Tagged ‘College Marketing’

Average Social Shares Per Press Mention By Industry [CHART]

By David Erickson | May 2, 2017
Chart: Average Social Shares Per Press Mention By Industry

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.

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Video Marketing Statistics [INFOGRAPHIC]

By David Erickson | June 24, 2016

Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.

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Americans' Positive Attitudes Toward Select Institutions [CHART]

By David Erickson | April 26, 2016

In some cases, there are marked variations in the views that American generations have of key institutions in the US.

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American College Student Demographics, 2013 [CHART]

By David Erickson | November 18, 2014

The number of Americans enrolled in college (undergraduate and graduate) declined by almost half a million for the second consecutive year in 2013.

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Device Penetration Among US College Students, July 2014 [CHART]

By David Erickson | August 3, 2014

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

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Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

By David Erickson | August 2, 2014

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

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College Students' Primary Sources Of Income, July 2014 [CHART]

By David Erickson | July 31, 2014

Parents are the primary sponsors of college students’ new products and services.

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Affluent Americans' Annual Expenditures, September 2013 [TABLE]

By David Erickson | October 3, 2013

Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.

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College Student Spending, 2009-2013 [CHART]

By David Erickson | June 28, 2013

After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel.

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Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

By David Erickson | May 8, 2013

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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