Colgate Archives - e-Strategy Trends

Top TV Advertisers of 2014 [TABLE]

By David Erickson | January 7, 2015

After being named the brand of the year in 2013, Google was in the thick of things again in 2014.

America's Most Patriotic Brands, 2013 vs 2014 [TABLE]

By David Erickson | July 16, 2014

Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.

Google Suggest Results For Major Brands [INFOGRAPHIC]

By David Erickson | February 17, 2014

This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.