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Posts Tagged ‘Coca-Cola’

Diversity In Advertising

By David Erickson | December 29, 2020 | 0
Infographic: Culture vs Visability In Advertising

Creating advertising that reflects the diversity of the audiences it targets that is also authentic takes a deeper understanding of race, ethnicity and culture.

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Psychology Of Advertising [INFOGRAPHIC]

By David Erickson | September 9, 2018
Infographic: Psychology Of Advertising

This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.

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Top Global Brands In 2017 [CHART]

By David Erickson | December 20, 2017
Chart: Top 10 Most Valuable Global Brands in 2017

Apple is once again the most valuable brand in the world, keeping its hold on the top spot for the fifth consecutive year, with Google following and slightly narrowing the gap.

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Top 12 Power Brands, February 2015 [CHART]

By David Erickson | February 23, 2015

Lego tops the list of the world’s most powerful brands.

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Hidden Messages In 40 Brand Logos [INFOGRAPHIC]

By David Erickson | January 16, 2015

This infographic by Made By Oomph explains forty messages hidden within famous brand logos.

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Top 10 Global Brands, October 2014 [CHART]

By David Erickson | December 3, 2014

Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time.

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American Millennials Favorite Brands, October 2014 [TABLE]

By David Erickson | October 21, 2014

Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung.

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America's Most (And Least) Respected Brands, July 2014 [TABLE]

By David Erickson | August 2, 2014

Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year.

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America's Most Patriotic Brands, 2013 vs 2014 [TABLE]

By David Erickson | July 16, 2014

Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.

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Marketing & The 2014 World Cup [INFOGRAPHIC]

By David Erickson | June 25, 2014

This infographic from Offerpop illustrates marketing efforts that are taking advantage of World Cup fever.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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