Coalition for Better Ads Archives

Desktop Web Ads Ranked From Not-So-Horrible To Worst [CHART]

By David Erickson | March 2, 2018

Chart: Coalition for Better Ads - Desktop Web Ads Rankings

Examples include video ads that play at full volume, flashing display ads, popups with hard-to-find exit buttons and prestitial ads that block users from seeing content on the page.

Mobile Web Ads Ranked From Not-So-Horrible To Worst [CHART]

By David Erickson | March 1, 2018

Chart: Coalition For Better Ads' Mobile Web Ads Rankings

Based on surveys of 25,000 internet users in North America and Europe conducted by the Coalition (though namely by Google), roughly 85 percent of mobile users surveyed said they found anchor ads only a little annoying or not annoying at all.