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Posts Tagged ‘CMOs’

Marketers' Strategic Impact [INFOGRAPHIC]

By David Erickson | October 21, 2018 | 0
Infographic: Marketers' Strategic Impact

This infographic from Vya illustrates the ways in which marketers can effect business strategy as well as the obstacles they face along the way. 

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Most Important Future Technologies [CHART]

By David Erickson | February 8, 2016

CMOs around the world believe that mobile solutions (64%) and the Internet of Things (62%) will be the most important technologies in the next 3 to 5 years.

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Average CMO Tenure, 2004-2014 [CHART]

By David Erickson | April 23, 2015

CMOs see themselves as having greater responsibility for company strategy in years to come, perhaps because of their longer tenures.

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CMOs' Aspirations, March 2015 [CHART]

By David Erickson | March 19, 2015

CMO Aspirations: 56% of CMOs from around the world want to influence product and market strategy.

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Social Media Marketing Impact & Spend, February 2015 [CHART]

By David Erickson | March 3, 2015

Spending on social media continues to look up even as CMOs still struggle to prove its impact.

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CMOs' & CFOs' Perception Of The Value Of Marketing, November 2014 [CHART]

By David Erickson | December 29, 2014

CMOs and CFOs in many respects have widely differing views of the value of marketing.

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CEOs Heart Their CMOs [INFOGRAPHIC]

By David Erickson | December 21, 2014

This infographic from Forbes illustrates the relationship between CEOs and their CMOs.

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Fortune 500 CMOs' Biggest Challenges [CHART]

By David Erickson | December 10, 2014

Three of the top four challenges CMOs cited had to do with content marketing.

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CEO & CMO Views On Marketing Performance, November 2014 [CHART]

By David Erickson | November 23, 2014

Some 35% of CEOs at large organizations believe that their marketing’s sales performance is exceeding expectations, while fewer CMOs (26%) agree.

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UK CMOs' & CFOs' Views Of The Value of Marketing, November 2014 [CHART]

By David Erickson | November 13, 2014

About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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