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Posts Tagged ‘Click-To-Open Rates’

Desktop vs Mobile Email Click-To-Open Rates [CHART]

By David Erickson | July 1, 2016

Email click-to-open rates on mobile devices are continuing to close the gap with desktop rates.

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Email Marketing Click-To-Open Rates, Desktop vs Mobile [CHART]

By David Erickson | February 4, 2016

The gap between mobile and desktop click-to-open rates continues to close as more consumers get comfortable reading emails on their mobile devices.

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Email Click-To-Open Rates, 2013-2015 [CHART]

By David Erickson | November 4, 2015

Mobile devices have represented the majority of email opens for some time now, but studies have shown that PC users tend to click more than mobile users.

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Email CTO Rates, Q4 2014 [CHART]

By David Erickson | May 18, 2015

Email CTO Rates: Mobile email clicks accounted for almost 40% of all email clicks in Q4 2014.

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Metrics Used To Measure Email Subject Line Success, October 2014 [CHART]

By David Erickson | January 18, 2015

Open rate was far and away the most common metric for determining the best subject line, used by around eight in 10 marketers.

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Email Click-to-Open Rates By Industry & Device, Q2 2014 [CHART]

By David Erickson | September 9, 2014

Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.

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Marketing Email Click-To-Open Rates By Industry & Platform, Q2 2013 [TABLE]

By David Erickson | September 17, 2013

While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.

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Email Click-to-Open Rates By Industry, Q2 2012 [CHART]

By David Erickson | August 28, 2013

49% of email opens happen on a mobile device.

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Insurance Email Marketing Effectiveness Metrics, January – October 2012 [CHART]

By David Erickson | December 13, 2012

Insurers have seen relatively steady open rates throughout the year, ranging from a low of 15.3% in January to a high of 20% in April.

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Email Marketing Metrics For Multi-Channel Retailers [TABLE]

By David Erickson | September 11, 2012

Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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