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Posts Tagged ‘Click-Through Rate’

Marketing Acronyms [INFOGRAPHIC]

By David Erickson | July 20, 2019
Infographic: Marketing Acronyms

This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.

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Top Social Video Ad Metrics, December 2014 [CHART]

By David Erickson | July 7, 2015

Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.

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Android vs iOS In-App Ad Performance, Q3 2014 [CHART]

By David Erickson | January 10, 2015

While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.

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Mobile Web vs In-App Add Performance Metrics, Q3 2014 [CHART]

By David Erickson | January 10, 2015

Mobile users are far more likely to click on ads served in an app than via mobile browser.

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Facebook Advertising Key Performance Indicators [INFOGRAPHIC]

By David Erickson | October 21, 2013

This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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