Posts Tagged ‘Click-Through Rate’
Marketing Acronyms [INFOGRAPHIC]
This infographic from LinkedIn explains the definitions of twelve marketing acronyms, some of which you’ve no doubt heard, others of which perhaps you haven’t.
Read MoreTop Social Video Ad Metrics, December 2014 [CHART]
Mixpo noted that respondents were looking for more than just a social video view or time spent with an ad; they wanted users to take additional steps after seeing the placements.
Read MoreAndroid vs iOS In-App Ad Performance, Q3 2014 [CHART]
While the overwhelming majority (85%) of in-app ad impressions took place on smartphones, tablets overindexed for average CTR and eCPM here.
Read MoreMobile Web vs In-App Add Performance Metrics, Q3 2014 [CHART]
Mobile users are far more likely to click on ads served in an app than via mobile browser.
Read MoreFacebook Advertising Key Performance Indicators [INFOGRAPHIC]
This infographic by Kenshoo Social (via AllFacebook) illustrates the key performance indicators for Facebook advertising for Q2 vs Q3 2013.
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