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Posts Tagged ‘Classified Advertising’

Online Ad Revenue Share By Format, 2013 vs 2014 [CHART]

By David Erickson | December 12, 2014

Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.

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US Online Ad Revenue Share By Format, 2013-2014 [CHART]

By David Erickson | October 28, 2014

Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.

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US Online Ad Revenues By Channel, 2013-2018 [CHART]

By David Erickson | June 25, 2014

Mobile ad spending is growing at such a rate that it will soon overtake display advertising to become the second-largest digital advertising channel in the US.

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UK Mobile Ad Spending By Format, 2012 & 2013 [TABLE]

By David Erickson | May 8, 2014

Growth in display ad spending within the mobile space is even more pronounced than in the overall ad spend equation—IAB UK and PwC indicated an increase of 180.0% in the UK in 2013.

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UK Online Ad Spending By Format, 2012 & 2013 [TABLE]

By David Erickson | May 8, 2014

Total digital ad spend in 2013 rose by 15.2% to £6.30 billion ($9.84 billion), up from £5.45 billion ($8.51 billion) in 2012.

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US Online Ad Spending Growth By Format, 2012-2017 [TABLE]

By David Erickson | February 19, 2014

Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.

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US Mobile Ad Spending Growth By Format, 2012-2017 [TABLE]

By David Erickson | December 20, 2013

Virtually all the spending growth going to search, banners and rich media ad formats will go toward the mobile channel.

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US Digital Ad Spending By Format, 2011-2017 [TABLE]

By David Erickson | August 26, 2013

This year, 21.7% of all digital display ad spending will be on mobile, rising to 48.4% by 2017.

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Incremental Mobile Search Advertising Clicks, July 2013 [CHART]

By David Erickson | July 26, 2013

Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.

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Top In-Stream Video Advertising Verticals, June 2013 [CHART]

By David Erickson | June 25, 2013

About 2 in 3 in-stream video ad impressions come from 4 advertiser categories.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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