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Posts Tagged ‘Cinema Advertising’

Generation X Purchase Influencers [CHART]

By David Erickson | February 27, 2019
Chart: Generation X Purchase Influencers

TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).

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Traditional Media Consumption By Channel, 2011-2018 [CHART]

By David Erickson | September 10, 2018 | 0
Chart: Traditional Media Consumption By Channel, 2011-2018

People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.

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Top Product Launch Communications Channels [CHART]

By David Erickson | April 13, 2017
Chart: Top Product Launch Communication Channels

Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.

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Attitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]

By David Erickson | January 14, 2017
Attitudes Toward Advertising Formats by Generation

The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.

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Generation X Purchase Influences, 2014 & 2016 [CHART]

By David Erickson | December 15, 2016
Chart: Generation X Purchase Influences - 2014-2016

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

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US Ad Spending Trends

By David Erickson | April 11, 2016

Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.

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Trust In Advertising Formats By Generation, October 2015 [CHART]

By David Erickson | December 8, 2015

Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.

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Trust In Advertising By Format, October 2015 [CHART]

By David Erickson | December 8, 2015

Among paid media channels, traditional media outperform online and mobile ads in trust.

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Baby Boomers' Purchase Influences, 2014 vs 2015 [CHART]

By David Erickson | September 17, 2015

Baby Boomers are projected to soon account for 70% of disposable income.

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Top Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]

By David Erickson | April 29, 2015

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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