Posts Tagged ‘China’
Influence Of Corporate Reputation On Opinion Elites, March 2015 [CHART]
Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.
Read MoreGlobal Average Ad Spending Per Capita In 2014 [CHART]
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
Read More4G Penetration In Select Countries, October 2014 [CHART]
451 Research estimated in September 2014 that US 4G LTE mobile connections would rise nearly 30% from 152.3 million in 2014 to 197.4 million in 2015. By 2018, the firm expected that total to reach 272.4 million.
Read MoreTop 5 Countries In Ad Spending, 2015 [TABLE]
Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.
Read MoreRetail eCommerce Sales As A Percent Of Total Sales By Country, 2013-2018 [TABLE]
China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.
Read MoreTop 10 Countries By Retail eCommerce Sales, 2013-2018 [TABLE]
China and the US are by far the world’s leading ecommerce markets, combining for more than 55% of global internet retail sales in 2014.
Read MoreBrand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]
80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.
Read MoreBrands & Loyalty Rewards, November 2014 [CHART]
More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.
Read MoreChanging Role Of Online Channels Within The Purchase Journey, October 2014 [TABLE]
Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.
Read MoreInfluences Over Consumers' Purchase Decisions, November 2014 [CHART]
Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.
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