China Archives - Page 2 of 11 - e-Strategy Trends

Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.

Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.

451 Research estimated in September 2014 that US 4G LTE mobile connections would rise nearly 30% from 152.3 million in 2014 to 197.4 million in 2015. By 2018, the firm expected that total to reach 272.4 million.

Around the world, advertisers will spend $592.43 billion in 2015, an increase of 6.0% over 2014.

China and the UK, have much higher proportions of online-to-total retail sales than the US, and ecommerce trends in each market are unique.

China and the US are by far the world’s leading ecommerce markets, combining for more than 55% of global internet retail sales in 2014.

80% of mobile web users across 6 countries report having recommended a brand based on its mobile site experience.

More than 7 in 10 online consumers in the US believe that it’s important for brands to reward them for being loyal customers.

Few digital shoppers in developed countries feel that social media will play an increased role in their shopping journeys over the next 3 years.

Word-of-mouth tops online reviews and traditional advertising as the top influencer of purchase decisions.

Posts Tagged ‘China’

Influence Of Corporate Reputation On Opinion Elites, March 2015 [CHART]

Global Average Ad Spending Per Capita In 2014 [CHART]

4G Penetration In Select Countries, October 2014 [CHART]

Top 5 Countries In Ad Spending, 2015 [TABLE]

Retail eCommerce Sales As A Percent Of Total Sales By Country, 2013-2018 [TABLE]

Top 10 Countries By Retail eCommerce Sales, 2013-2018 [TABLE]

Brand Recommendations Prompted By Mobile Web Experience, November 2014 [CHART]

Brands & Loyalty Rewards, November 2014 [CHART]