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Posts Tagged ‘Charity Marketing’

Social Purpose Prompting Purchase Behavior, 2008-2012 [CHART]

By David Erickson | January 8, 2013

A growing number of consumers considered social purpose, the leading purchase driver when quality and price were equal.

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Online Americans Who Have Bought A Product Because Proceeds Went To A Cause, October 2012 [CHART]

By David Erickson | January 8, 2013

A majority of US internet users have been moved to purchase because of a cause.

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Social Media For Nonprofits [INFOGRAPHIC]

By David Erickson | December 24, 2012

This infographic by Infographic Labs takes a look at how nonprofits use social media.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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