Posts Tagged ‘CFOs’
Types Of Analytics CFOs Will Pay For [CHART]
More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.
Read MoreCMOs' & CFOs' Perception Of The Value Of Marketing, November 2014 [CHART]
CMOs and CFOs in many respects have widely differing views of the value of marketing.
Read MoreUK CMOs' & CFOs' Views Of The Value of Marketing, November 2014 [CHART]
About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.
Read MoreTopics Upon Which CMOs & CFOs Are Most & Least Aligned, March 2014 [TABLE]
Both groups ranked the Overall Strategic Direction Of The Business as the top area upon which they agree.
Read MoreFrequency Of Agreement Between CMOs & CFOs, March 2014 [CHART]
80% of CFOs say they often or always agreed with CMOs when making major business decisions and 74% of CMOs say the same about CFOs.
Read MoreC-Suite's Support For Digital Business Initiatives, September 2013 [CHART]
31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.
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