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Posts Tagged ‘CFOs’

Types Of Analytics CFOs Will Pay For [CHART]

By David Erickson | March 20, 2017
Chart: Analytics CFOs Will Pay For

More than half of CFOs said analytics that help their businesses understand customer profitability are likely to receive backing in the next few years.

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CMOs' & CFOs' Perception Of The Value Of Marketing, November 2014 [CHART]

By David Erickson | December 29, 2014

CMOs and CFOs in many respects have widely differing views of the value of marketing.

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UK CMOs' & CFOs' Views Of The Value of Marketing, November 2014 [CHART]

By David Erickson | November 13, 2014

About half of the marketers surveyed believe that more than 30% of their organization’s revenues are directly driven by marketing activity.

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Topics Upon Which CMOs & CFOs Are Most & Least Aligned, March 2014 [TABLE]

By David Erickson | June 16, 2014

Both groups ranked the Overall Strategic Direction Of The Business as the top area upon which they agree.

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Frequency Of Agreement Between CMOs & CFOs, March 2014 [CHART]

By David Erickson | June 16, 2014

80% of CFOs say they often or always agreed with CMOs when making major business decisions and 74% of CMOs say the same about CFOs.

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C-Suite's Support For Digital Business Initiatives, September 2013 [CHART]

By David Erickson | September 11, 2013

31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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