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Posts Tagged ‘Celebrity Marketing’

Content On Which People Comment Anonymously By Type, June 2014 [CHART]

By David Erickson | October 1, 2014

40% of US internet users said they had commented anonymously.

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Top Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]

By David Erickson | August 18, 2014

Clothing is one of teens’ top spending categories.

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Attitudes Toward Brand Advertising During The Winter Olympics [CHART]

By David Erickson | February 24, 2014

A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.

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Effect Of Celebrity Cause Marketing, November 2013 [CHART]

By David Erickson | November 25, 2013

45% of US adults believe that celebrities can make either a large (11%) or some (33%) positive difference to issues they are promoting, but a greater proportion (51%) feel that they make little to no difference.

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Types Of Companies/Products People Follow On Social Networks [CHART]

By David Erickson | August 7, 2012

The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.

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Most Popular Types Of Companies Followed On Social Networks [CHART]

By David Erickson | August 3, 2012

Entertainment-related companies are the most popular to follow on social networks.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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