CBS Archives - e-Strategy Trends

Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.

Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.

A Nielsen study revealed which programs had the most socially loyal fans during the past 2015 TV season.

Netflix is among the top-3 “cool” networks or services for a leading 26% of TV viewers aged 18-49.

Google remains the largest media company in the world.

As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts.

Advertising on Sunday Night Football costs about $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games,

FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%.

Google stands alone at the top of the list, with an estimated $37.9 billion in revenues, more than $10 billion ahead of its nearest competitor, The DirectTV Group.