Posts Tagged ‘Catalogs’
Consumer Attitudes Towards Direct Marketing, April 2015 [CHART]
US adults are more likely to have a positive than negative reaction to seeing a catalog in the mail.
Read MoreResponse Rates For Select Media [CHART]
via marketingcharts.com Direct mail campaigns benefit from higher response rates than various other channels, finds the Direct Marketing Association (DMA) in a June 2012 study. Comparing rates over time, the report indicates that the response rate for direct mail to an existing customer averages 3.4%, compared to 0.12% for email. Interestingly, (letter-sized) direct mail’s relative…
Read More