Posts Tagged ‘Career Development’
Employee Benefits Of Employee Advocacy
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Read MoreSkills New Marketers Need [INFOGRAPHIC]
This infographic from Formstack details 7 essential skills new marketers must have to succeed in their profession.
Read MoreTop 10 Challenges Companies Face Using Social Media, October 2014 [CHART]
2/3rds of marketers said assessing the effectiveness of social media activities was a challenge for them.
Read MoreKey Skills Expected Of Future CMOs, May 2014 [CHART]
7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years.
Read MoreCMOs Pressured To Prove Marketing’s Value, August 2013 [CHART]
2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.
Read MoreDigital Capabilities & Confidence In Future Competitiveness, May 2013 [CHART]
Executives at large companies who rate themselves highly in terms of their digital capabilities are more likely to have confidence in their future competitive position.
Read MoreAverage CMO Tenure, 2004-2012 [CHART]
The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006.
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