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Posts Tagged ‘Call Centers’

Data Sources Used For Customer Experience Decisions [CHART]

By David Erickson | February 1, 2019
Chart: Data Sources That Drive CX Decisions

Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.

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Most Important Customer Service Options For Online Shopping [CHART]

By David Erickson | February 13, 2018
Chart; Most Important Customer Service Options for Online Shopping

Online shoppers are increasingly taking advantage of live chat options when shopping online, reports UPS in the 5th installment of its 2017 Pulse of the Online Shopper research series. Some 42% see live chat as an important customer service option when shopping online, according to the study.

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Essential Data Sets For Marketing Success, December 2014 [CHART]

By David Erickson | June 17, 2015

Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.

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Swearing Customers [INFOGRAPHIC]

By David Erickson | May 21, 2015

Swearing Customers Infographic: This infographic by Marchex illustrates the industries that earn the foulest-mouthed customers.

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Customer Experience Optimization, March 2015 [CHART]

By David Erickson | April 16, 2015

Customer experience has been tabbed marketers’ most exciting opportunity this year.

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Channels Marketers Use For Real-Time Marketing, February 2014 [CHART]

By David Erickson | April 7, 2014

Social media was still the top channel respondents used for real-time marketing, cited by 48%.

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Customer Satisfaction By Support Channel, Q3 2013 [CHART]

By David Erickson | November 21, 2013

Voice was the top service channel by customer satisfaction (91%), followed by chat (85%) and help center/web forms (83%).

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Email Marketing Acquisition Tactics & Effectiveness [CHART]

By David Erickson | July 18, 2012

The majority of marketers (52 percent) stated that their own corporate website was the most widely used to acquire new email subscribers.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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