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Posts Tagged ‘Cable Television’

Generation V Daily Video Consumption [CHART]

By David Erickson | March 13, 2019
Chart: Generation V Daily Video Consumption

The 8,600 Generation V members surveyed estimated spending less than one-sixth (16%) of their daily video time watching cable TV, down from 23% a year earlier.

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Viewers' Default Source Of TV Content [CHART]

By David Erickson | November 22, 2018 | 0
Chart: Viewers' Default Source of TV Content

More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior.

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Average Net Promoter Score By B2C Industry [CHART]

By David Erickson | September 14, 2018 | 0
Chart: Average Net Promoter Score by B2C Industry

Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.

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Out Of Home TV Viewing By Generation [CHART]

By David Erickson | September 13, 2018 | 0
Chart: Out Of Home TV Viewing by Generation

Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.

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Digital Video Ad Spending Share [CHART]

By David Erickson | January 25, 2018
Chart: Digital Video Ad Spending Share

US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.

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Over-The-Top Video Penetration Projection, 2017-2021 [CHART]

By David Erickson | January 24, 2018
Chart: OTT Video Use - 2017-2021

As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.

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Data Generated Per Minute By Platform [INFOGRAPHIC]

By David Erickson | December 23, 2017
Infographic: Volume Of Data Generated Per Minute By Platform

This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute. 

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Americans' Top News Sources [CHART]

By David Erickson | November 16, 2017
Chart: US Adults Top News Platforms - 2016-2017

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.

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How People Watch TV By Ethnicity [TABLE]

By David Erickson | September 4, 2017
Table: How People Watch TV By Ethnicity

Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.

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US Political Ad Spending Allocations, 2012 vs 2016 [CHART]

By David Erickson | June 14, 2017
Chart: US Political Ad Spend Allocations - 2016 vs 2012

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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