Posts Tagged ‘Cable Television’
Generation V Daily Video Consumption [CHART]
The 8,600 Generation V members surveyed estimated spending less than one-sixth (16%) of their daily video time watching cable TV, down from 23% a year earlier.
Read MoreViewers' Default Source Of TV Content [CHART]
More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior.
Read MoreAverage Net Promoter Score By B2C Industry [CHART]
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Read MoreOut Of Home TV Viewing By Generation [CHART]
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Read MoreDigital Video Ad Spending Share [CHART]
US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
Read MoreOver-The-Top Video Penetration Projection, 2017-2021 [CHART]
As TV viewers continue to spend more time watching video content via connected TVs and over-the-top (OTT) video services, advertisers want to make sure that they’re there, too. While programmatic access to such inventory is the exception today, it will ramp up over the next 12 to 24 months.
Read MoreData Generated Per Minute By Platform [INFOGRAPHIC]
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
Read MoreAmericans' Top News Sources [CHART]
Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.
Read MoreHow People Watch TV By Ethnicity [TABLE]
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Read MoreUS Political Ad Spending Allocations, 2012 vs 2016 [CHART]
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Read More