Cable Television Advertising Archives

US Political Ad Spending Allocations, 2012 vs 2016 [CHART]

By David Erickson | June 14, 2017

Chart: US Political Ad Spend Allocations - 2016 vs 2012

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.

Local Advertising Revenue Shares By Channel, 2013 [CHART]

By David Erickson | November 28, 2013

BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.