Posts Tagged ‘Buyer’s Persona’
B2B Content Priorities [CHART]
More B2B content marketers this year than last are focused on building audiences. But does that mean that the content itself is becoming more customer-centric?
Read MoreHow B2B Content Marketers Identify Audience Needs
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
Read More