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Posts Tagged ‘Buyer Personas’

Visual Marketing [INFOGRAPHIC]

By David Erickson | March 19, 2017
Infographic: Visual Marketing Infographic

This infographic from Tailwind illustrates how to plan your visual marketing strategy with Pinterest and Instagram.

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Top B2B Buyer Persona Criteria

By David Erickson | March 16, 2017
Chart: B2B Buyer Persona Criteria

Almost two-thirds of B2B marketers at enterprise-level organizations utilize buyer personas in the planning of demand generation programs and activities.

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64% Of Content Marketing Plans Built On Buyer Persona Strategy [CHART]

By David Erickson | March 6, 2017
Chart: Content Marketing Plans and Buyer Persona Strategy

Recent surveys show that many marketers are already using buyer personas to help inform activity like content marketing.

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Data Considerations For B2B Personas

By David Erickson | April 5, 2016

Buyer personas are one of the top ways by which B2B marketers better understand their audiences’ needs for content creation purposes.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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