Posts Tagged ‘Business Strategy’
Marketers' Strategic Impact [INFOGRAPHIC]
This infographic from Vya illustrates the ways in which marketers can effect business strategy as well as the obstacles they face along the way.
Read MoreTop Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
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