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Posts Tagged ‘Business Services Marketing’

Email Benchmarks By Industry [TABLE]

By David Erickson | August 27, 2019
Table: Email Benchmarks By Industry

Email click-through declined for business as usual emails in Q4 2018 on a year-over-year basis, per the latest email and benchmark trends report from Epsilon.

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Average Social Shares Per Press Mention By Industry [CHART]

By David Erickson | May 2, 2017
Chart: Average Social Shares Per Press Mention By Industry

Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.

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B2B AdWords ROI For 6 Industries [CHART]

By David Erickson | December 31, 2016
Chart: B2B AdWords ROI by Industry

AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers.

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Share Of Email Clicks By Industry & Device

By David Erickson | February 24, 2016

Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.

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Global Email Deliverability Rates By Industry, October 2015 [CHART]

By David Erickson | December 29, 2015

Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.

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Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

By David Erickson | October 31, 2014

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

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Global Website Revenue Sources By Industry, July 2014 [CHART]

By David Erickson | October 29, 2014

When it came to website revenues, organic search was the top source across all industries except media and entertainment.

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Global Website Traffic Sources By Industry, July 2014 [CHART]

By David Erickson | October 29, 2014

Organic search drove 51% of website traffic referrals worldwide during June and July 2014.

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Gmail Tab Delivery & Read Rates By Industry [CHART]

By David Erickson | October 1, 2014

Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.

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Email Inbox Placement Rate By Industry [CHART]

By David Erickson | October 1, 2014

Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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