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Posts Tagged ‘Business Intelligence’

B2B Marketing Analytics Needing More Attention [CHART]

By David Erickson | January 1, 2017
Chart: B2B Marketing Analytics Needing More Attention

The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.

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Most In-Demand Analytics Skills [CHART]

By David Erickson | December 14, 2016
Chart: Most In-Demand Analytics Skills

Data analytics is perceived to be the most difficult skill to find when building marketing teams.

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Global Airline Execs' Expected Areas Of IT Investment, March 2013 [CHART]

By David Erickson | February 14, 2014

Over 90% of senior airline executives polled worldwide by SITA/Airline Business said their companies had either implemented or were in the process of developing passenger services via digital, personalized customer relationship management or expanding ancillary services programs.

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2014 Marketing Technology Landscape [INFOGRAPHIC]

By David Erickson | January 13, 2014

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

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Top Definitions Of Big Data, October 2012 [CHART]

By David Erickson | October 29, 2012

Almost two-thirds of professionals say that the use of information (including big data) & analytics is creating a competitive advantage for their organizations.

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Integration Of Web Analytics Into Overall Business Strategy [CHART]

By David Erickson | August 14, 2012

14% of companies reported that they did not tie web analytics to their overall business strategy.

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Leading Business Use Of Social Media According To Financial Advisors [CHART]

By David Erickson | July 3, 2012

The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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