Posts Tagged ‘Business Intelligence’
B2B Marketing Analytics Needing More Attention [CHART]
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and social analytics will require more attention.
Read MoreMost In-Demand Analytics Skills [CHART]
Data analytics is perceived to be the most difficult skill to find when building marketing teams.
Read MoreGlobal Airline Execs' Expected Areas Of IT Investment, March 2013 [CHART]
Over 90% of senior airline executives polled worldwide by SITA/Airline Business said their companies had either implemented or were in the process of developing passenger services via digital, personalized customer relationship management or expanding ancillary services programs.
Read More2014 Marketing Technology Landscape [INFOGRAPHIC]
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
Read MoreTop Definitions Of Big Data, October 2012 [CHART]
Almost two-thirds of professionals say that the use of information (including big data) & analytics is creating a competitive advantage for their organizations.
Read MoreIntegration Of Web Analytics Into Overall Business Strategy [CHART]
14% of companies reported that they did not tie web analytics to their overall business strategy.
Read MoreLeading Business Use Of Social Media According To Financial Advisors [CHART]
The survey found that of those using social media with business in mind, the highest percentage of respondents (21%) used the networks to find expert commentary and insights.
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