Posts Tagged ‘Business Development’
Customer Lifetime Value Growth Tactics [CHART]
Do marketers think of the long game when it comes to their customers? Maybe not, as only one-third (33%) of survey respondents report that customer lifetime value (CLV) is a measurable and reported KPI for their company, per a report from Econsultancy and RedEye.
Read MoreB2B Roles Responsible For Referrals
Only 3 in 10 B2B professionals surveyed have a formalized referral program in place.
Read MoreEmployee Benefits Of Employee Advocacy
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
Read MoreMarketers' Top Business Challenges, January 2015 [CHART]
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Read MoreAgency Attitudes Toward Social Media As New Business Tool, June 2013 [CHART]
Facebook (21%), LinkedIn (21%) and Twitter are the 3 most-used social media platforms, but among their users, less than 1 in 5 rate them as being effective.
Read MoreTop Benefits Of Social Media Marketing According To Canadian Execs [TABLE]
35% of business executives in Canada reported already heavily using social media because it provided a good opportunity for their company.
Read More