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Posts Tagged ‘Budweiser’

10 Least Engaging Brands, 2015 [CHART]

By David Erickson | April 15, 2015

Brands are failing to keep pace with consumers’ growing expectations.

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Top TV Advertisers of 2014 [TABLE]

By David Erickson | January 7, 2015

After being named the brand of the year in 2013, Google was in the thick of things again in 2014.

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More People Drink Craft Brews Than Drink Budweiser [INFOGRAPHIC]

By David Erickson | December 8, 2014

Budweiser has a 7.6% share of the $100 billion U.S. beer market, down from 10% five years ago, and 14.4% a decade ago.

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America's Most Patriotic Brands, 2013 vs 2014 [TABLE]

By David Erickson | July 16, 2014

Jeep’s leading score of 98% (for the second consecutive year) means that it almost fully meets consumers’ emotional ideal for patriotism in the auto category.

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10 Least Engaging Brand Of 2014 [CHART]

By David Erickson | March 17, 2014

Quiznos, with its score of 57% trails Subway (93%) in the quick-service restaurant category by a significant margin.

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USA Today 2014 Super Bowl Ad Ratings [INFOGRAPHIC]

By David Erickson | February 18, 2014

This infographic by USA Today illustrates the top commercials for the 2014 Super Bowl and their return on investment.

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Google Suggest Results For Major Brands [INFOGRAPHIC]

By David Erickson | February 17, 2014

This inforgaphic by AEIR Limited illustrates Google Suggest results for Brand Is… searches for major brands.

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Most Effective Super Bowl 2014 Commercials [TABLE]

By David Erickson | February 10, 2014

With a record average of 112.2 million viewers for the game, per Nielsen’s adjusted tally, brands had an opportunity to reach the largest TV audience ever recorded.

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Top 10 Most Shared Video Ads Of 2013 [CHART]

By David Erickson | December 5, 2013

Dove’s 3-minute Real Beauty Sketches takes the top honors for the study period (January 1 through November 18), generating 4.24 million social shares since its April launch.

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Top 10 TV Ads of Q1 2013 [TABLE]

By David Erickson | April 5, 2013

Only 2 Super Bowl spots cracked the top 10, with Budweiser’s “Brotherhood” coming in at number 5.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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