Posts Tagged ‘Budgets’
World Wide Increases In Social Media Budgets [CHART]
72.9% of companies said they expected their overall social media budget to increase over the next year.
Read MoreDigital & Social Media Marketing Budgets [CHART]
49.5% of US marketers said their company spent between 1% and 10% of their marketing budget on social media.
Read More2012 Social Media Budget Allocations [CHART]
52% of organizations’ social media budgets are estimated to be allocated to social networking, while 13% are spent on blogs, 11% on microblogging & 7% on wikis.
Read More2012 Lead Generation Budgets [CHART]
According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.
Read MoreChanges In Social Media Ad Budget vs. Facebook Ad Budget [CHART]
A June 2012 study from Advertising Age and Citigroup found that 72.8% of US marketers said their overall social media ad budget would increase in the coming year, but only 56.4% said the same of their Facebook advertising budget.
Read MoreGlobal Marketing Budgets, October 2011-June 2012 [CHART]
via marketingcharts.com warc-global-mktg-budgets-june-2012.pngSentiment regarding budgets took a steep fall among global marketers, finds Warc [pdf] in its June 2012 Global Marketing Index (GMI). The budget component score of the index fell to 47.3 in June, down from 50.3 in May and 53.7 in April, as marketers’ confidence waned in the face of risks to global…
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