Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Posts Tagged ‘Broadcast Television’

Viewers' Default Source Of TV Content [CHART]

By David Erickson | November 22, 2018 | 0
Chart: Viewers' Default Source of TV Content

More than 8 in 10 American households have access to at least one on-demand TV service, and the proliferation of these content sources is having a dramatic effect on TV viewing behavior.

Read More

Out Of Home TV Viewing By Generation [CHART]

By David Erickson | September 13, 2018 | 0
Chart: Out Of Home TV Viewing by Generation

Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.

Read More

Americans' Top News Sources [CHART]

By David Erickson | November 16, 2017
Chart: US Adults Top News Platforms - 2016-2017

Two-thirds (67%) of American adults get news from a social media site such as Facebook or Twitter.

Read More

How People Watch TV By Ethnicity [TABLE]

By David Erickson | September 4, 2017
Table: How People Watch TV By Ethnicity

Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.

Read More

US Political Ad Spending Allocations, 2012 vs 2016 [CHART]

By David Erickson | June 14, 2017
Chart: US Political Ad Spend Allocations - 2016 vs 2012

Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.

Read More

TV Viewing Device Share [CHART]

By David Erickson | June 5, 2017
Chart: TV Viewing Device Share

TV viewers have an abundance of devices at their disposal to watch content whenever and however they want. But in the US, the big screen is still their preferred access point.

Read More

The Fox News Effect [CHART]

By David Erickson | July 30, 2016
The Fox News Effect

Fox News viewers scored the lowest of over 30 popular news sources (though Fox viewers did at least score better than those saying they didn’t follow the news).

Read More

US Political Ad Spending By Format, 2008-2016 [TABLE]

By David Erickson | June 9, 2016

While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.

Read More

US Ad Spending Trends

By David Erickson | April 11, 2016

Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.

Read More

Most Expensive Broadcast TV Advertising Rates, October 2015 [CHART]

By David Erickson | December 21, 2015

Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Feb    

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube