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Posts Tagged ‘Broadcast Advertising’

App Install Ad Budget Allocations [TABLE]

By David Erickson | February 23, 2018
Table: App Install Ad Budget Allocations

Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.

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Budget Allocations For Medical Marketing [CHART]

By David Erickson | June 22, 2016

Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.

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Marketing Budgets By Channel [CHART]

By David Erickson | May 23, 2016

Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.

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B2B Demand Generation Marketing Tactics [CHART]

By David Erickson | February 5, 2016

Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.

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Most Important Elements Of The Customer Experience, October 2015 [CHART]

By David Erickson | January 19, 2016 | 1

The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.

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Actions Prompted By Broadcast Commercials, July 2015 [CHART]

By David Erickson | November 30, 2015

More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.

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Total US Ad Spending Share By Media, 2012-2018 [TABLE]

By David Erickson | July 18, 2014

US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.

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US Media Ad Spending Share By Media, 2012-2018 [CHART]

By David Erickson | March 14, 2014

TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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