Posts Tagged ‘Broadcast Advertising’
App Install Ad Budget Allocations [TABLE]
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Read MoreBudget Allocations For Medical Marketing [CHART]
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Read MoreMarketing Budgets By Channel [CHART]
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Read MoreB2B Demand Generation Marketing Tactics [CHART]
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Read MoreMost Important Elements Of The Customer Experience, October 2015 [CHART]
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
Read MoreActions Prompted By Broadcast Commercials, July 2015 [CHART]
More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
Read MoreTotal US Ad Spending Share By Media, 2012-2018 [TABLE]
US adults will spend an average of 2 hours 51 minutes per day with mobile devices this year.
Read MoreUS Media Ad Spending Share By Media, 2012-2018 [CHART]
TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.
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