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Posts Tagged ‘Bristol-Myers Squibb’

Top 10 Pharmaceutical Companies By Marketing Spend, 2012 [TABLE]

By David Erickson | March 13, 2013

Pfizer was first in overall promotional spending in 2012, doling out $2.39 billion and accounting for 9% of the total ad market.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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