Posts Tagged ‘Branding’
Why B2B Buyers Initially Engage With Sales [CHART]
B2B marketers are having trouble getting prospects to engage, according to recent research. So what helps influence decision-makers to make an initial engagement with a vendor?
Read MorePrevelance Of Content Marketing, 2017-2019 [CHART]
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.
Read MoreBrand Purpose [INFOGRAPHIC]
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Read MoreMillennials' Word Of Mouth Brands [CHART]
Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?
Read MoreSuccessful Branding Elements [INFOGRAPHIC]
This infographic from FreeLogoServices illustrates 23 elements that contribute to branding success.
Read MoreWhy Companies Use Events [TABLE]
B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
Read MoreHoliday Social Media Marketing Trends [INFOGRAPHIC]
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.
Read MoreStorytelling In Marketing [INFOGRAPHIC]
This infographic from Salesforce illustrates why and how storytelling is a crucial element of your marketing efforts.
Read MorePatriotism By Generation [CHART]
In its survey of 5,001 consumers ages 16-65, Brand Keys found that just 42% of Gen Z respondents identify as ‘extremely’ or ‘very’ patriotic, as do only a slim majority (53%) of Millennials.
Read More23 Essential Branding Elements [INFOGRAPHIC]
This infographic illustrates 23 essential branding elements to consider when creating a brand.
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