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Posts Tagged ‘Branded Content’

Content Marketing Statistics [INFOGRAPHIC]

By David Erickson | October 12, 2019

This infographic from Review 42 illustrates 47 sets of statistics to inform your content marketing efforts.

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Top Purposes Of Employee Advocacy Programs [CHART]

By David Erickson | July 19, 2016

Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.

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Top Forces Disrupting The Marketing Industry, October 2015 [CHART]

By David Erickson | December 30, 2015

Topping the list, as it did in last year’s report, was the pace of new technology, cited as being significantly or somewhat disruptive by 84% of respondents.

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Creating Shareable Content [INFOGRAPHIC]

By David Erickson | November 23, 2015

This infographic from Insights In Marketing illustrates 7 steps for creating trustworthy, shareable content.

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Trust In Branded Content By Channel, July 2015 [CHART]

By David Erickson | September 30, 2015

Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms.

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Spending On Branded Mobile Content, Q1 2014 [CHART]

By David Erickson | July 10, 2014

Still relatively new, branded editorial media on mobile devices is luring consumers in.

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Top 5 Industries By Number Of Branded Video Views, Q3 2013 [CHART]

By David Erickson | January 8, 2014

The top industry for such views was electronics, which ranked far ahead of runner-up mobile phones.

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Global Branded Video Views, Q3 2012-Q3 2013 [CHART]

By David Erickson | January 8, 2014

Branded videos skyrocketed in viewership worldwide between the end of 2012 and 2013.

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Branded Mobile Video Content Completion Rates, Q1 – Q3 2013 [CHART]

By David Erickson | December 31, 2013

47.2% of branded videos initiated by users were watched to completion, with that figure highest for auto (79.8%), CPG (65.7%) and telecom (54.4%) advertisers.

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Branded Content Spending Trends in 2013 [TABLE]

By David Erickson | December 18, 2013

Corporations spent on average 37% share of their marketing budgets this year on branded content.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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