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Posts Tagged ‘Branded Communities’

Marketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]

By David Erickson | May 7, 2014

About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.

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How Social Media Users Research Brands, Products Or Services, June 2013 [CHART]

By David Erickson | November 20, 2013

40% of US social network users said a search engine is how they typically learn more about brands, products or services they are considering using or purchasing.

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Reasons For Joining A Branded Online Community, October 2013 [CHART]

By David Erickson | October 25, 2013

43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts.

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Non-Traditional Retail Marketing, January 2013 [CHART]

By David Erickson | January 28, 2013

Retailers have mostly favored hosted social networking sites (75%), but are far less likely to have implemented other strategies such as SMS (40%), 2D barcode scanning by customer smartphones (30%), and location-based social networking (29%).

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Millennials & Branded Entertainment, December 2012 [CHART]

By David Erickson | December 13, 2012

4 in 10 Millennials from around the world want brands to allow them to influence their products (co-creation).

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Branded Communities, 2011 vs. 2012 [CHART]

By David Erickson | November 30, 2012

The proportion of brands that could be classified as having a cohesive strategy dropped from 42% last year to 37% this year.

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Social Media Channels Used For Customer Service, 2012 [CHART]

By David Erickson | November 21, 2012

The most common social channel for providing customer service was Facebook, which was also rated the most effective such channel by 42.5%.

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Branded Community Activities [CHART]

By David Erickson | August 8, 2012

Customers are drawn to branded customer communities by their content and that content’s relevance to them.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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