Posts Tagged ‘Brand Marketing’
Generation V's Preferred Social Media Apps [CHART]
Sure, teens aren’t that into Facebook anymore. But it still serves some purpose to them, according to the State of Gen Z report from the Center for Generational Kinetics.
Read MoreTop 15 Brands, 2000-2018 [ANIMATED DATA VISUALIZATION]
This data visualization animated video by Interbrand brilliantly illustrates the rise and fall of brands according to brand value from 2000 to 2018.
Read MoreWhy B2B Buyers Initially Engage With Sales [CHART]
B2B marketers are having trouble getting prospects to engage, according to recent research. So what helps influence decision-makers to make an initial engagement with a vendor?
Read MorePrevelance Of Content Marketing, 2017-2019 [CHART]
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.
Read MoreBrand Purpose [INFOGRAPHIC]
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
Read MoreMillennials' Word Of Mouth Brands [CHART]
Which brands are Millennials (18-34) not only hearing positive things about, but also talking about with their friends and family?
Read MoreBrand Loyalty By Generation [CHART]
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Read MoreSuccessful Branding Elements [INFOGRAPHIC]
This infographic from FreeLogoServices illustrates 23 elements that contribute to branding success.
Read MoreBrands' Annoying Emails [CHART]
Email continues to be consumers’ preferred form of brand communication. But that doesn’t mean it’s not without its faults!
Read MoreHoliday Social Media Marketing Trends [INFOGRAPHIC]
This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.
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