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Posts Tagged ‘Brand Loyalty’

Marketing Success Metrics [CHART]

By David Erickson | April 16, 2019
Chart: Marketing Success Metrics

When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.

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Brand Purpose [INFOGRAPHIC]

By David Erickson | February 17, 2019
Infographic: Brand Purpose

This infographic from AdWeek illustrates the causes that consumers care that brands care about.

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Brand Loyalty By Generation [CHART]

By David Erickson | January 31, 2019
Chart: Brand Loyalty By Generation

Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.

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Emotions With The Greatest Correlation To Brand Loyalty [CHART]

By David Erickson | March 7, 2018
Chart: Emotions WIth Greatest Correlation To Brand Loyalty

But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.

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Design's Effect On Marketing [CHART]

By David Erickson | April 10, 2017
Chart: Design Effect On Marketing

Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.

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The Benefits Of Marketing Personalization, June 2015 [CHART]

By David Erickson | August 28, 2015

Higher response and engagement rates are the No. 1 reason to use personalized content.

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Brand Loyalty By Gender, December 2014 [CHART]

By David Erickson | December 30, 2014

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.

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Reasons People Become Loyal To Brands, November 2014 [CHART]

By David Erickson | December 26, 2014

Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.

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Consumers' Definitions Of Company Loyalty, September 2014 [CHART]

By David Erickson | October 10, 2014

The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.

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Marketers' Most Popular Online Metrics, August 2014 [CHART]

By David Erickson | September 10, 2014

Clicks, response and conversion rates (51%) the most commonly-cited top-5 measure.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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