Brand Loyalty Archives - e-Strategy Trends

When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.

This infographic from AdWeek illustrates the causes that consumers care that brands care about.

Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.

But while emotions were seen as the primary driver of loyalty across sectors, just 15% of consumers responding to Capgemini’s survey agreed that brands do a good job of bonding with them emotionally.

Roughly 7 in 10 adults in the US would choose a product or service over its competition due to good design, and design’s influence doesn’t stop at customer acquisition.

Higher response and engagement rates are the No. 1 reason to use personalized content.

Who’s more brand loyal – men or women? Probably the only real correct answer is that it depends.

Consumers are more likely to be loyal to a particular brand due to its values than because of their personal interactions with the brand.

The majority of American adults are loyal to 5 or fewer brands, with their loyalty most often placed with financial service providers and grocery retailers.