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Posts Tagged ‘Brand Lift’

Brand Lift Performance For Advanced Tablet Ads, October 2012 [TABLE]

By David Erickson | April 17, 2013

The banner to full-page ad showed 380% greater mobile ad awareness over the control group who had not seen any ad.

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Key Performance Indicators For Native Video Ads, December 2012 [CHART]

By David Erickson | February 7, 2013

The most common primary key performance indicators were brand lift, sharing and cost efficiency.

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Most Successful Brand Video Metrics, 2011 & 2012 [CHART]

By David Erickson | December 5, 2012

Brand lift is the most important video metric that delivered the highest level of success by the most respondents (54%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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