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Posts Tagged ‘Brand Awareness’

Comparison Of B2C vs. B2B Content Marketing Trends, October 2014 [TABLE]

By David Erickson | October 26, 2014

More B2B (86%) than B2C (77%) marketers are using content marketing this year.

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Global Business Investment Plans, August 2014 [CHART]

By David Erickson | October 14, 2014

Nearly 56% of eMarketer Daily Newsletter readers and visitors to eMarketer.com said they would be spending more on branding-related activities over the next year.

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2015 B2B Content Marketing Trends [INFOGRAPHIC]

By David Erickson | October 9, 2014

This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.

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Metrics Content Marketers Wish They Could Measure, May 2014 [CHART]

By David Erickson | September 30, 2014

Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.

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North American Online Marketers' Top Goals, August 2014 [CHART]

By David Erickson | September 19, 2014

North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.

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Top Mobile Marketing Objectives, June 2014 [CHART]

By David Erickson | July 7, 2014

The most important objective for mobile marketing is to improve customer engagement.

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Search Advertising's Effect On Brand Awareness, June 2014 [CHART]

By David Erickson | July 2, 2014

Search ads provide a lift in top-of-mind brand awareness, according to results from 61 simulated search experiments conducted last year by Google and Ipsos MediaCT.

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Marketing Leaders Top Marketing Priorities, December 2013 [TABLE]

By David Erickson | June 17, 2014

Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.

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Marketing Execs' Marketing Priorities For 2014 [CHART]

By David Erickson | June 17, 2014

Acquiring new customers and increasing retention were the top two 2014 marketing priorities for US marketing executives, cited by 87% and 86%, respectively.

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2014 Social Landscape [INFOGRAPHIC]

By David Erickson | April 2, 2014

Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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