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Posts Tagged ‘Brand Awareness’

Brand Awareness Statistics, 2012-Present

By David Erickson | December 23, 2020 | 0
Brand Awareness Statistics

Sixteen sets of brand awareness statistics from 2012 to present.

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Holiday Social Media Marketing Trends [INFOGRAPHIC]

By David Erickson | November 17, 2018 | 1
Infographic: 2018 Holiday Social Media Marketing Trends

This infographic from Animoto illustrates four social media marketing trends retailers will want to pay attention to this season.

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2018 Content Marketing Statistics [INFOGRAPHIC]

By David Erickson | August 25, 2018
Infographic: Content Marketing Statistics

This infographic from iScribblers highlights 64 content marketing statistics that can inform your efforts. 

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Ad Formats Preferred By SMBs [CHART]

By David Erickson | February 25, 2017
Chart: Primary Ad Formats fo SMBs

More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.

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Top Reasons For Creating Thought Leadership Content [CHART]

By David Erickson | December 17, 2016
Chart: Top Purposes For Creating Thought Leadership Content

47% of respondents said a top intention for creating thought leadership content was to set their business apart from competitors.

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Benefits Of Top-Tier Public Relations [CHART]

By David Erickson | November 30, 2016
Benefits Of Top-Tier Public Relations [CHART]

Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.

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Organizational Goals For B2B Content Marketing, 2014 vs 2015 [CHART]

By David Erickson | October 13, 2015

Experienced content marketers are more likely to believe they’re effective at content marketing, as are respondents with a documented content marketing strategy.

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How Consumers Find Out About New Products, July 2015 [CHART]

By David Erickson | September 16, 2015

Consumers’ top purchase influencers are also their top sources of new product awareness.

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Brand Awareness Of AdChoices, March 2015 [CHART]

By David Erickson | June 18, 2015

74% were not familiar with the campaign supporting AdChoices brand awareness.

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Top Reasons Large Advertisers Buy Mobile, October 2014 [CHART]

By David Erickson | October 27, 2014

Customer engagement is one of the key reasons large advertisers buy mobile ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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