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Posts Tagged ‘Brand Advocacy’

Why B2B Marketers Use Influencers

By David Erickson | November 20, 2020 | 0
Chart: The Value Of B2B Influencers

B2B companies have quietly been employing industry influencers–otherwise known as thought leaders–for many years.

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Consumer Attitudes Toward Brand Advocacy By Generation, October 2015 [CHART]

By David Erickson | January 18, 2016

When it comes to controversial social issues, around half of youth and Gen Xers feel that brands should stick with their core beliefs even if goes against popular opinion.

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Why Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]

By David Erickson | June 18, 2015

Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.

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Social Media Brand Advocacy Prompts By Country, July 2013 [CHART]

By David Erickson | July 25, 2013

Around 15% of brand mentions could be deemed “advocacy mentions,” in which the person made a positive comment about the brand.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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