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Posts Tagged ‘Blogging’

Top Channels For Female Social Influencers [CHART]

By David Erickson | October 21, 2017
Chart: Top Channels For Female Social Influencers

Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.

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Content Types That Drive B2B Leads & Generate Revenue [CHART]

By David Erickson | October 17, 2017 | 1
Chart: B2B Lead Revenue-Generating Content Types

Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.

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Social Media As A News Gateway [CHART]

By David Erickson | September 14, 2017
Chart: Social Media News Gateway

Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.

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Media Consumption By Social Media Site [CHART]

By David Erickson | September 13, 2017
Chart: Media Consumption By Social Site

Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.

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Engineers' Information Sources During Buying Cycle [CHART]

By David Erickson | August 28, 2017
Chart: Engineers' Information Sources During the Buying Cycle

Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.

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SMBs' Use Of Social Media By Platform [CHART]

By David Erickson | March 31, 2017
Chart: SMB Use Social Media Platforms

The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.

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WordPress Theme Elements [INFOGRAPHIC]

By David Erickson | March 18, 2017
Infographic: WordPress Theme Elements

This infographic from WordPress SEO plugin Yoast illustrates the elements of WordPress themes.

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Effectiveness Of B2B Content By Social Channel [CHART]

By David Erickson | March 12, 2017
Chart: Effectiveness of B2B Content Types By Social Channel

86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.

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Social TV Behavior By Channel [CHART]

By David Erickson | March 10, 2017
Chart: Social TV Behavior by Channel

A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.

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Top Content Marketing Priorities [CHART]

By David Erickson | February 2, 2017
Chart: Top Content Marketing Priorities

Companies’ top content marketing priority this is growing their SEO/organic presence.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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